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Challenge: Despite the evolution in different social, economic, technological issues, among other aspects in which the Latin American region has stood out, violence against children continues to be a core problem..
Solution: Under this concept, World Vision, once a year promotes its initiative, SOLIDARY FAST, which is thinking for the public of the different Christ-Centric churches, under an invitation, this year, the proposal is different, we want to involve Millennials and leaders of opinion to join this year to commemorate April 25, 2017, as the international day against child abuse, for this we have called the initiative “Illuminate hope”
Raise awareness about the realities and problems of childhood, especially in the areas of: Domestic violence (physical and humiliating punishment), Physical (sexual) abuse, Exploitation (trafficking, child labor, migration, internal displacement) and Violence linked to gangs. Through messages that will be shared on social networks.
Is a Web APP that allows people to share their avatar through their social network: Create a character (personification of the user: eyes, eye color, hair type, hair color, skin, face shape , sex, clothing, with the exception of the t-shirt which will be the t-shirt with the logo of the first campaign illuminates hope”)
Personification of the user: eyes, eye color, hair type, hair color, skin color, face shape, sex, clothing, with the exception of the t-shirt, which will be the t-shirt with the logo of the first campaign illuminates hope”.
When creating your character, you choose a message of peace from a predetermined list, for example: “Carmen, light your candle to bring hope to children who suffer from physical abuse”
#ItTakesaWorld #WorldVision
The user must be able to share their character with the selected message of peace within their social networks. As well as invite him to the mobilization against child abuse, where a giant candle will be lit as a symbol of commitment to be the light and hope that our country needs.
Hypothesis
Despite the evolution in different social, economic, technological issues, among other aspects in which the Latin American region has stood out, violence against children continues to be a core problem. Technological contributions such as this Web App add to the effort to share messages of peace to the whole world that today is increasingly connected and informed through the internet.
Moderated in-depth interviews with users to gain an understanding of their needs and the different types of characters they would be interested in encountering when creating their characters.
We synthesize data to derive general pain points and opportunity spaces from our research.
Following the idea, I explored workable solutions and trending characters to then be introduced to the division leader and CEO.
Available on Web
Despite the evolution in different social, economic, technological issues, among other aspects in which the Latin American region has stood out, violence against children continues to be a core problem. Technological contributions such as this Web App add to the effort to share messages of peace to the whole world that today is increasingly connected and informed through the internet.
Create a character personification of the user: eyes, eye color, hair type, hair color, skin, face shape , sex, clothing, with the exception of the t-shirt which will be the t-shirt with the logo of the first campaign illuminates hope”
The user must be able to share their character with the selected message of peace within their social networks. As well as invite him to the mobilization against child abuse, where a giant candle will be lit as a symbol of commitment to be the light and hope that our country needs.
